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• MundiaSIS: Mundiapolis had to replace an aging desktop-based Student Information System with a web-based SIS in order to decentralize access to student records. After months of in-house development, we went live with MundiaSIS in Autumn 2013. The student and faculty self-service allowed us to reduce the registrar's staff from three to one.
• JIRA Service Desk: Replacing a paper-based Student Services Office with Jira Service Desk reduced the request processing time from 72h to less than 24h and increased student satisfaction significantly.
• Digital marketing campaigns: As part of a larger digital marketing team, the IT department is in charge of the design, development and maintenance of an optimized conversion process from landing pages to CRM. In 2017 we doubled our conversion rate from 4 to 8 percent.
• Call center setup: With a growing number of leads coming from our digital campaigns, we created an internal call-center in charge of qualifying fresh leads. We developed a web-app that validates phone numbers and email addresses automatically, scores the leads before dispatching them over a team of operators according to some complex prioritization rules. The tool reduced the lead processing time from 2 weeks to less than a day.

This was probably the most intense professional experience of my career. In just 9 months I had to learn new sales skills, familiarize with new industries, navigate IBM’s complex internal procedures and above all, achieve a 6 Million USD target. The most rewarding part was learning sales skills. I attended IBM’s Global Sales School in Austria, which is one of the best sales trainings in the world. It helped me acquire the techniques necessary to conduct effective C-level sales meetings. I was able to sell technology services (Datacenter Maintenance, migrations, etc...) to Morocco’s largest companies such as Attijari, INWI, BMCE, Banque Populaire, and others. Disclaimer: I did not achieve the sales target.

In September 2008 I teamed up with NGA’s former director in Casablanca to create the first HR SaaS solution for Morocco. In about 1 year, I single-handedly created a multitenant payroll and HR management solution in Java and Adobe Flex. We got our first customer by the beginning of 2010 and grown slowly to 5 customers by the end of the year. During that same period, we started raising VC money from Dayam Capital (Saham group). A few weeks before closing the deal, my co-founder quit, leaving the startup paralyzed. During a few months I tried to continue operations with zero capital, but had finally to shut down in summer 2011.

Dec’07 to Jul’08 in Kuala Lumpur, Malaysia
Leading a team of 9 engineers working on the implementation of Cadbury International SAP based HR Information System (120,000 employees, 68 countries). My team was in charge of the implementation of the serf-service portal for the first two countries.

Aug’07 to Dec’07 in Casablanca, Morocco
Project manager on an SAP portal project for Agilent Technologies. Coordinated remotely with the US local team to deliver on time according to American standards.

Jun’07 to Jul’07 in Milan, Italy
In just 2 months and a team of 2, we delivered a time management solution for Sanofi-Aventis Italy. I Ensured coordination with customer’s IT and HR teams to determine the requirements and implement an SAP based HR web solution.